Mobile Developer’s Guide to the Parallel Universe 2nd Edition

It feels like yesterday when we introduced the Mobile Developer’s Guide to the Parallel Universe at Mobile World Congress 2012 and now we’re proud to announce that we’re back with a 2nd edition! For those that never saw the first edition, the Guide to the Parallel Universe is 100 pages of information jampacked into a small booklet covering topics from:

  • Product planning
  • Product development and lifecycle management
  • Market research
  • Merchandising Your App
  • Business Development
  • Distribution
  • Business Models
  • Gamification
  • Customer Engagement
  • Usability
  • Raising Money
  • and more!

We also want to give a big shout out to all the contributors: Lisa Oshima (Socialize Mobilize), Gary Cohen (ITG Market Research), Itay Gadot (Inneractive), Jonathan Ozeran (Lextech Global Services), Derek Kerton (The Kerton Group), Joetta Gobell (Magid), Rob Coneybeer (Shasta Ventures), Bruce Jones, Cheryl Cheng (BlueRun Ventures), Todd Parker (Hidden River) Jarah Eusten (Flurry), Jill Oana (Adobe) Rebecca Iliff (talkTECH Communications) and Suzanne Nguyen (immersion). You all are amazing and we couldn’t have done it without you!


If you want a physical copy, Hit us up on twitter to find out where they’ll be distributed next!

Sam Chan

Communications Coordinator at WIP
Sam is a sports junkie, gadget geek, and writer of words. He is the guy behind the camera during events, the editor of the WIP Blog and occasionally fixes the printers at HQ.