Just got home late Monday night after supporting the Sears Hackathon in New York, and working with our friends from Brand Garage. It’s great to see more and more of the Brands and large companies recognizing how they can build their businesses by working with developers and startups.
It’s taken a while for our technology companies to open up to developers; but thankfully they have paved the way for companies outside tech to embrace the world of developers and this different way of thinking!
And what a great hackathon it was, with really great devs, startups and projects! However, we all noticed (and this is not the first time), that these developers think differently from those based in Silicon Valley where many hackathons and events take place.
Does different thinking mean better thinking? Well – depends on your viewpoint. Startups outside the valley are definitely more focused on solving immediate business problems, rather than focusing on their own businesses on growth and revenue. It really is a business imperative for them if they want to be sustainable. We noticed this trend from those coming out to the hackathons.
The valley startup thinking tends to be about changing the world and building business to sell (hopefully to Google) and they also bring in a stronger social component. Unfortunately these hackathon results tend to be less practical for many of the businesses that have today’s problems. I’m curious to see if you’ve had similar observations, or will I get myself into hot water on this one!
Back to the Sears hack – a big congrats to a Canadian team, Benbria that won that Grand prize!
I’m heading back to Berlin next week, then London and Barcelona to support Samsung’s Gear developer events. Let me know if you have time to meet. Traveling this much can get pretty tough, but seeing great friends around the world makes it really great (the beer is on me)!