What does your tool do for developers?
Priori Data Pro helps developers quantify the market potential for any app. By providing statistics such as downloads and MAU estimates for any app across the global market, the tool enables developers to answer the following questions:
- Is overall demand for my app’s category growing or declining?
- Which geographic markets show the highest demand or fastest growth?
- Who are my top competitors and how are their apps performing?
- Which emerging players should I keep my eye on?
Who should use your tool?
We believe any stakeholder in a company dealing with apps would benefit from getting a better understanding of what is going on in the app stores. But we are primarily partnering with developers who are serious about their portfolio and aspire to grow their business on the basis of data driven rather the gut feeling based decisions.
How much does it cost to use?
The tool is completely free for developers that partner with Priori Data and share a subset of their information to help us improve the underlying product and accuracy. The data obtained through these partnerships is completely anonymized and never shared with any 3rd party.
How do developers implement it?
By adding a designated email with a read only access to their app store developer accounts. This process puts the developer in the driver’s seat as they can opt out any time they want.
Who should we contact for help?
WIP readers should feel free to write me directly; email@example.com or you can write firstname.lastname@example.org.
Who are you?
My name is Anders Lykke. Having worked as an opera singer, comedian and innovation consultant while studying, I decided to take things down a notch and joined a search engine company that rhymes with Poodle. Since 2013, I’ve been running Sales and BD at Priori Data. You can find me @anders_lykke and @prioridata
What is your role?
Like in any start,p I wear a lot of different hats. But my most important job is to have conversations with key stakeholders in the app economy to understand their problems and how we can address and solve these problems in the best possible way.
What does your day to day look like?
Lot’s of calls and meetings with people from just about every conceivable industry interested in understanding more about apps, answering emails, and interrupting our developers and data scientists – often by singing out loud.
What is the best part of going to work everyday?
That there are so many open questions in the app economy, and that we are in a position to answer at least some of them. I find this truly inspiring.
What drives you nuts?
Monopolies, greed and companies trash talking their competitors.
Where did the idea come from?
Our CEO has a background in the financial world where there is almost an overflow of information and sources available. He found the opposite to be the case for the app market.
What is your team hoping to achieve?
We want the users of our data and products to grow their businesses through smarter decisions. We want to quantify the app economy while displaying the data in ways that will enable any user to understand and comprehend the opportunities relevant to his/her business. You should not need a degree in data science to get value from an analytics platform.
What are some examples of developers or apps that have had success with your offering?
We have partnered with some amazing developers over the past weeks – both market leaders and exciting new players. The biggest typically want to be anonymous, but to name a few that really impress me: Hutch Games, One Football , Concrete Software, Visible Body (anatomy apps), Poq Studio (mcommerce fashion apps) and Baby First TV.
How do I sign up?
Developers can apply for the program here.